Selected work. Clients are described by type rather than name.
Patients with multiple chronic conditions were ignoring traditional outreach. I developed a behavioral playbook grounded in self-efficacy and habit research, with daily intervention touchpoints that built capability rather than just reminders.
Financial incentive programs were producing initial spikes followed by rapid drop-off. I redesigned the timing and structure using loss aversion, hyperbolic discounting, and habit formation principles, with measurement that tracked behavior change rather than program adherence.
The team was spending excessive time on research synthesis instead of product. I designed an AI agent system that automated research monitoring and synthesis while preserving methodological rigor, with filtering, prioritization, and briefs delivered to email and Slack.
A new warehouse management system needed adoption across a diverse workforce. Prior digital initiatives had struggled. I ran ethnographic research on actual worker behavior, aligned specs with real operations, and built a UX that accounted for cognitive load and frontline constraints.